Week - 1
Marketing Fundamentals & Customer
Understand customers, market, buyer behaviour and the marketing process.
Week -2
Research, Segmentation & Positioning
Research markets, study competitors, build personas and define positioning.
Week - 3
Brand & Marketing Strategy
Build value propositions, brand messaging and a practical marketing plan.
Week - 4
Content, Copy & Social Media
Create content plans, social posts, ad copy and email campaigns.
Week - 5
SEO, Paid Media &
Digital Marketing
Build keyword plans, SEO plans and paid campaign structures.
Week - 6
Campaign Planning & Growth
Build campaigns, set budgets, choose channels and plan growth tests.
Week - 7
Marketing Analytics & Performance
Track KPIs, analyse funnels, CAC, CPL, CTR, conversion and ROAS.
Week - 8
Marketing Simulation & Interview
Solve a marketing case, present your campaign and do a mock interview.
