Week - 1
BD Fundamentals & Commercial Thinking
Understand business development, business models, customers, markets and growth.
Week -2
Market Research & Opportunity Finding
Research markets, size opportunities, spot gaps and find areas for growth.
Week - 3
ICP, Accounts & Prospecting
Define ICPs, map accounts, find decision-makers and build prospect lists.
Week - 4
Outreach &
Discovery
Create emails, LinkedIn messages and calls; run discovery and qualify prospects.
Week - 5
Value Proposition &
BD Pitch
Build value propositions, pitches and business proposals that create interest.
Week - 6
Partnerships & Negotiation
Find partners, build partnership plans and practise commercial negotiation.
Week - 7
CRM, Pipeline &
Growth
Manage opportunities, track KPIs and create a practical 90-day growth plan.
Week - 8
BD Simulation & Interview
Solve a market case, pitch an opportunity, role-play discovery and complete a mock interview.
